ESPRESSO! Starting Running Your Own Specialty Coffee Business

Joe Monagham & Julie Huffaker, Paperback, 224 pages, 1995.  Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

CONTENTS: Choosing the Right Espresso Opportunity,Getting Down to Business, Location, Location, Permits and Licensing, Financing Your Espresso Venture, Selecting Your Suppliers, Buying the Right Equipment, Choosing Your Coffee, Accessories and Renewable Supplies, Determining Your Espresso Menu, Investing in Personnel, Ensuring Espresso Drink Quality, Marketing Your Espresso Operation, Maintaining Your Equipment, Where Does the Time Go?